Privacy Policy

Effective Date: October 9, 2026

Gasp Collars respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit gaspcollars.com, place an order, subscribe to marketing emails, contact us, or otherwise interact with our website and services.

This policy should be read together with our Cookie Policy and other applicable store policies.

1. Who We Are

Gasp Collars operates an online store through Shopify and serves customers primarily in the United States and the United Kingdom.

For questions about this Privacy Policy or to submit a privacy-related request, you can contact us at:

Gasp Collars
Email: diagnovausa@gmail.com
Website: https://gaspcollars.com

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services. It may include:

Contact information: your name, email address, telephone number, billing address, and shipping address.
Order information: products purchased, order history, delivery details, transaction references, and related customer service records.
Payment information: payment status and transaction-related information needed to process your order. Payment details may be collected and processed by the relevant payment provider. We do not ask you to send complete payment card details through email.
Customer communications: information you provide when contacting us about products, orders, returns, refunds, or other matters.
Device and usage information: information such as your IP address, browser type, device information, and interactions with our website, where collected.
Marketing preferences: whether you have subscribed to marketing emails, your recorded consent or preferences, and your unsubscribe status.
Analytics and advertising information: information collected through Google Analytics, Meta Pixel, and related technologies, depending on their configuration, your consent where required, and your privacy choices.

We may receive information directly from you, through Shopify and other service providers involved in operating our store, or through website technologies described in this policy.

3. How We Use Personal Information

We may use personal information for the following purposes:

To process and fulfill orders and payments.
To arrange shipping and provide order updates.
To respond to customer inquiries and provide support.
To manage returns, refunds, and order-related issues.
To help detect fraud, unauthorized transactions, and security risks.
To operate, maintain, and improve our website and shopping experience.
To understand website traffic and usage through Google Analytics, where enabled.
To measure advertising performance and support advertising activities through Meta Pixel, where enabled and permitted.
To send promotional emails to customers who have subscribed to receive them.
To maintain records of marketing preferences and honor unsubscribe requests.
To comply with legal obligations and establish, exercise, or defend legal claims where necessary.

We will use personal information in ways that are consistent with the purposes described in this policy and applicable law.

4. Shopify and Other Service Providers

Our online store is hosted on Shopify. Shopify and other service providers may process personal information as necessary to provide services such as website hosting, checkout, payment processing, order management, shipping, security, and customer support.

Depending on the services enabled on our store, information may also be processed by:

Google Analytics, to help us understand website usage and performance.
Meta Pixel and related Meta services, to help measure advertising performance and support advertising activities.
Other service providers, where necessary to operate our store or provide services that you request.

The information processed, the purposes of processing, and the parties receiving information depend on the services enabled and their configuration.

These providers may process information in accordance with their own privacy notices and applicable contractual arrangements.

5. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, and similar technologies for essential website functions, analytics, and advertising.

Google Analytics may collect information about how visitors interact with our website. Meta Pixel may collect information about website interactions and related events to help measure advertising effectiveness and support advertising activities.

The specific information collected depends on the tools and settings implemented on our website.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. We will also provide available controls for managing or withdrawing consent.

You can learn more about these technologies and available choices in our Cookie Policy.

6. Marketing Emails

We send promotional emails to individuals who have chosen to subscribe to our marketing communications.

When you subscribe, we may use your email address and marketing preferences to send information about products, promotions, and store updates.

Marketing subscription is voluntary and is not required to complete a purchase.

You may unsubscribe at any time using the unsubscribe link included in our marketing emails. We will process unsubscribe requests in accordance with applicable law.

Even if you unsubscribe from marketing emails, we may continue to send necessary transactional or service-related messages, such as order confirmations, shipping updates, and responses to customer inquiries.

We may retain limited information about your marketing preferences or unsubscribe status when necessary to honor your choices and maintain appropriate records.

7. How We Share Personal Information

We may disclose personal information to the following categories of recipients where reasonably necessary and permitted by law:

Shopify and providers supporting our online store.
Payment processors and financial service providers.
Shipping, delivery, and fulfillment providers.
Google and Meta, where the relevant analytics or advertising services are enabled.
Customer support, technology, security, and other business service providers.
Professional advisers, regulators, law enforcement, or public authorities where required or permitted by law.
Relevant parties involved in a business transfer, merger, restructuring, or similar transaction, subject to applicable requirements.

We do not disclose personal information indiscriminately. The information shared depends on the service, purpose, and applicable settings.

Certain disclosures to advertising providers may be considered a sale, sharing, or targeted advertising activity under specific privacy laws. Where applicable, you may have the right to opt out of these activities. Please see the section below on your privacy rights.

8. International Data Transfers

Because our store uses Shopify and may rely on service providers operating in different countries, personal information may be processed or stored outside your country of residence.

The countries involved depend on the services used and their operations.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

9. Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, maintaining transaction records, resolving disputes, preventing fraud, and meeting legal obligations.

Retention periods may vary depending on the type of information and the applicable legal requirements.

We use reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information. These may include the right to:

Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of certain personal information.
Request a copy of certain personal information in a portable format.
Object to or request restrictions on certain processing activities.
Withdraw consent where processing is based on consent.
Opt out of certain sales, sharing, or targeted advertising activities where applicable.
Appeal certain decisions concerning privacy requests, where required by law.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact us at diagnovausa@gmail.com. Please describe your request and provide enough information for us to understand it. We may need to verify your identity before responding.

We will handle requests in accordance with applicable law and the relevant response deadlines.

Additional Information for California Residents

If California privacy law applies to our business and your information, you may have additional rights concerning access, deletion, correction, and the sale or sharing of personal information.

Where required, we will provide an appropriate mechanism to submit opt-out requests concerning the sale or sharing of personal information, including sharing for cross-context behavioral advertising.

We will also honor applicable legally recognized opt-out preference signals where required.

To submit a privacy request, contact diagnovausa@gmail.com. Any additional request methods or opt-out controls required by applicable law will be made available where appropriate.

Additional Information for United Kingdom Residents

If UK data protection law applies to our processing of your personal information, you may have rights including access, rectification, erasure, restriction, data portability, and objection, subject to applicable conditions.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

11. Children's Privacy

Our products and services are intended for adults. We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action where required.

12. Third-Party Websites

Our website may contain links to third-party websites or services. Those websites operate independently and may have their own privacy policies and practices.

We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for their independent privacy practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, website technologies, service providers, or legal requirements.

The revised version will be published on this page with an updated effective date where appropriate.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: